Visit organic traffic refers to visitors who access a website naturally, i.e. without having clicked on sponsored links or advertising. This means that these visitors have found the site via search engines such as GoogleBing, or Yahoo, by typing in relevant keywords or phrases, or through natural (unpaid) links on other websites.
Characteristics of organic traffic :
- Origin of Search engines :
- The main channel for organic traffic is search engine results. When a user performs a search and clicks on an unsponsored result to arrive at your site, this constitutes organic traffic.
- No advertising costs :
- Unlike paid traffic generated by ads (Google Ads, Facebook Ads, etc.), organic traffic is free. It's the result of proper SEO (Search Engine Optimization) of the site.
- Trust and Relevance :
- Users tend to trust organic results more than ads. A good organic ranking can increase users' credibility and trust in your site.
Examples of Organic Traffic :
- Google search A user searches for "SEO best practices" and clicks on your blog post on the subject.
- Natural link on a Blog A blogger mentions your site as a useful resource, and readers click on the link.
Traffic from Social Networks :
Traffic from Facebook, even if unpaid (for example, someone sees your post and clicks on the link), is not considered organic traffic in the strict context of SEO. Here's how it breaks down:
- Referral Traffic :
- Traffic from social networks like Facebook, where users click on links posted by you or others, is classified as referral traffic. It's not organic because it doesn't come directly from search engines.
Summary:
- Organic Traffic Visitors arriving via search engines thanks to non-sponsored results.
- Referral traffic Visitors arriving via links on other sites, including social networks such as Facebook.
Improving organic traffic involves SEO optimization, including keyword research, the creation of quality content, and improving the technical aspects of your site to better meet search engine criteria.
